Are These Just Marketing Gimmicks?
Fair Trade is certainly an intriguing one. When I come home the grocery store using a purse of Fair-Trade coffee beans in one of another fresh produce, do I feel warm inside I am doing my bit to help yank on the next world from poverty? Or have I only been achieved by means of a marketing ploy whose target market is your blissfully oblivious middle course?
It appears that only a rather few of farmers can become fair-trade deals, also for all these lucky few the machine appears to be delivering on its promise Fair Cash Deal. No matter how the fair-trade earnings represent just a tiny portion of the entire sector. If fair-trade earnings were to grow, it might encourage the long-term generation of overproduced products that would push down the price even farther.
Recently times of financial hardship, fair-trade appears to have emerged as recession-proof, but that is quite likely because the men and women who tend to purchase these products are somewhat less vulnerable to changes in the market. People using savers stamps aren’t the men and women who purchase fair-trade coffee. It is hard to state whether the rankings of the shopper are really on the growth or if that goal market has been targeted as a member of an effective corporate plan.
It looks like the actual problem that’s stifling the growth of third world farmers would be that the US and European agricultural subsidies that are applicable to their own farmers. It may never be a flat playing surface to the third world manufacturers of fresh produce whilst those subsidies have been set up. At the long run, rich westerners are lead to think they’re making a huge difference.